Narrative
Hook: Dog-Themed rotation is emerging with ESTEE as the leader. What happened: The category has 3 leaders, with ESTEE leading a 48% volume share shift. Why it matters: This rotation could indicate a shift in market focus, affecting liquidity and flow. Receipts: 3 leaders; 48% volume share shift; 7 occurrences in 30 days. How to verify: Check the volume share of ESTEE; monitor the category's leaders over the next 30 days.